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The brand power of the selfie
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The brand power of the selfie

The most effective way for brands to reach millennials is through their peers. If Bradley Cooper’s arm had been just a bit longer, then maybe Ellen DeGeneres’s celebrity-filled selfie might still be number one. Instead, 16-year-old Carter Wilkerson’s selfie requesting a year of free chicken nuggets from Wendy’s has racked up a massive 3.4 million...