“The selfie stand was a huge success – a lot more popular than I ever imagined” – Laura Loghry, Manager, WildTomato Magazine Every year Laura has the fun job of trying to come up with something different for the WildTomato client Christmas party. The party is an important event for WildTomato as it’s their opportunity to thank their advertisers and contributors.
“Without leaps of imagination, or dreaming, we lose the excitement of possibilities. Dreaming, after all, is a form of planning.” – Gloria Steinem Event planning is hard, but it’s also all about making it look easy and effortless. A good event planner perfects the ability to imitate a duck – calm and serene on the surface, and paddling furiously underneath.
The most effective way for brands to reach millennials is through their peers. If Bradley Cooper’s arm had been just a bit longer, then maybe Ellen DeGeneres’s celebrity-filled selfie might still be number one. Instead, 16-year-old Carter Wilkerson’s selfie requesting a year of free chicken nuggets from Wendy’s has racked up a massive 3.4 million retweets and counting.